Barrnon Media, the owner of the Cumberland & Westmorland Herald and The Keswick Reminder, is expanding again.
The seven-month-old company has bought the most popular news website in the county, Cumbria Crack, for an undisclosed sum.
Barrnon Media owner Andy Barr called the deal significant.
“It is an important strategic purchase as we build our company and our brand,” he said.
The core Cumbria Crack news website is popular among the 24-35-year-old demographic, especially those using a mobile phone.
It attracts between one and two million views each month. In addition to its 100,000 Twitter followers, it has 150,000 Facebook fans.
Cumbria Crack owner Carl Fallowfield said: “I’ve spent 10 years building up this business. It’s been hard work but it is going to a good home and the time is right to hand it over.”
Barrnon Media managing director John Holliday said the deal would help the business grow as well as offering advertisers a wider range of options.
“It has taken time to get it over the line, but I hope we can now build on Carl’s foundations and attack growth,” he said.
Cumbria Crack will relaunch under the ownership of Barrnon on 1st December.
