Shelves are being stacked with Asda products in Penrith for the first time as the supermarket giant opens its first outlet in the town.
The forecourt shop at Penrith’s Bridge Lane-based Esso petrol station is being transformed into an Asda On the Move store.
On the Move stores are operated by Asda in partnership with EG Group and are designed to broaden where shoppers can purchase Asda’s products.
Earlier this year Asda opened its landmark 100th Asda On the Move store in partnership with EG Group and confirmed plans to open a further 100 sites across the UK this year, as part of its strategy to create more convenient ways for customers to shop.
A spokesman said: “The Asda On the Move concept was launched in October 2020, to increase the number of customers who can access the supermarket’s great value products in convenient roadside and neighbourhood locations.”
The 100th store, located on Cargo Fleet Lane in Middlesbrough, was one of 35 that have opened so far this year on EG Group’s existing forecourt estate. Asda supplies the products on a wholesale basis to EG Group, which owns and operates each site.
Asda On the Move stores stock up to 2,500 products, including a selection of Asda’s premium Extra Special range and a more extensive range of fresh produce and chilled lines than is traditionally found on fuel forecourts.
They also feature EG-owned and operated foodservice brands and franchise partner offers such as Starbucks, KFC, Burger King, Greggs, Subway, Sbarro, and Cinnabon, alongside providing a wide range of fresh and home produce in store.
James Laws, senior director wholesale and convenience at Asda, said: “The popularity of these stores shows us that customers want to be able to pick up essential products or grab a spontaneous treat whilst they’re refuelling. We look forward to providing that service to customers in even more locations as we expand the number of Asda On the Move sites in the future.’’
Asda has also acquired 132 convenience stores and attached petrol filling stations from the Co-op Group. This deal is currently going through the CMA’s normal competition review process.
