Health leaders in Cumbria are warning that older people face one of the toughest and most deadly winters on record.
The soaring cost of living crisis means this winter poses a serious threat to elderly people who already struggle to afford heating at home.
Every year between 300 and 500 older Cumbrians die because of problems related to not being able to heat their homes.
Colin Cox, Cumbria’s director of public health, said: “The cost of living crisis has overtaken COVID-19 as the major public health threat over the coming months.
“Difficulty in heating houses leads directly to increased lung and heart health problems and contributes to the higher rate of hospitalisations and deaths that we see over the winter, so I’m particularly worried about what might happen this year.
“Winter is always a particularly difficult time for many people, including those who are older and on lower incomes, and this year is likely to be exceptionally so.”
His comments come as this year’s Winter Warmth Appeal launches in Cumbria with the aim of raising £500,000 to help older people turn on their heating.
Mr Cox said: “I very much welcome the Winter Warmth Appeal as something that could really help Cumbria’s most vulnerable people in what looks set to be the hardest winter for many years.”
Last year generous Cumbrian individuals and businesses donated a record £222,819 to the appeal. This was used to make 1,319 grants, helping 1,751 older Cumbrians keep warm.
Hannah Kitching, client services manager at Age UK South Lakeland, said the appeal was more vital than ever this year.
“Bluntly put, the Winter Warmth Appeal could be the difference between life and death,” she said. “Older people are petrified and are making drastic sacrifices for fear of being unable to stay safe and well in their own homes.”
The Winter Warmth Appeal is run each year by Cumbria Community Foundation, based in Dovenby.
Chief executive Andy Beeforth said: “Every year many vulnerable Cumbrians have to choose between heating and eating.
“But this winter could see many more in serious difficulty because of the huge rises in the cost of energy happening at the same time as spiralling food costs. It is a perfect storm of difficulty facing older Cumbrians with limited means.
“I would ask everyone who is able, to please make a donation to the Winter Warmth Appeal, whether large or small. The money goes directly in grants to help elderly Cumbrians to turn on their heating during the coldest weather.”
Cumbria Community Foundation has run the appeal every year since 2010, raising more than £1 million.
This year the foundation has set a higher target of £500,000. Any donations made between November 7 and December 9 will be doubled with match funding.
Mr Beeforth said: “Because of the severity of the circumstances this year we have set our highest ever target – £500,000.
“We know that Cumbrians are immensely generous, the Winter Warmth Appeal raised a record amount last year. I hope we can rise to the exceptional challenge this winter and smash the new target.
“Please donate if you can. Let’s not let the cold and the cost-of-living crisis bring misery and the risk of death to vulnerable older members of our community.”
