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Cumberland and Westmorland Herald
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    £8,000 for two new nature reserve projects

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    Fun day in Penrith to celebrate community spirit

    Fun day in Penrith to celebrate community spirit

    Arrests after shoplifting incidents in Penrith

    Arrests after shoplifting incidents in Penrith

    Anti-social residents move out after threatened with police order

    Anti-social residents move out after threatened with police order

    Illegal vapes seized from Eden shop

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    Partnership vs company: Choosing the right structure for your farming business

    Partnership vs company: Choosing the right structure for your farming business

    Pensioner exposed himself to Lake District runner

    Pensioner exposed himself to Lake District runner

    Expansion of smell complaints scheme

    Expansion of smell complaints scheme

    Terminal hillness: Cumbrian man with incurable cancer pays homage to the Lake District

    Terminal hillness: Cumbrian man with incurable cancer pays homage to the Lake District

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    £100,000 target for new changing rooms extension

    £100,000 target for new changing rooms extension

    Medal success for Upper Eden tug-of-war team

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    Eden man competes in Hyrox World Games

    Eden man competes in Hyrox World Games

    Double national triumph for Stuart Robinson

    Double national triumph for Stuart Robinson

    Patterdale’s Eden Eagles make history

    Patterdale’s Eden Eagles make history

    Penrith teen crowned British vault champion

    Penrith teen crowned British vault champion

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    Penrith gymnasts represent North of England in finals

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Home Latest

‘Boomerang’ Penrith arts logo bounces back to designers

by CWH
3 April 2023
in Latest, News
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Draft arts and culture logo put forward

A logo depicting mountains that look “more like boomerangs” had some town councillors wondering whether the Penrith in question could be mistaken for its Australian counterpart.

Town councillors were asked to consider a branding proposal which had come from the Penrith Town Working Group.

Deputy town clerk Ros Richardson said that branding had been talked about for a long time by the group.

Although it was agreed that Penrith did not have a unique selling point — as it meant many different things to many different people — it was thought that a single visual to represent Penrith should be developed to be able to carry individual headings.

“The colours need work. Everybody on that group knew that they wanted Penrith’s street scheme and they wanted the fells.

“They didn’t want it to look like the Beacon. They wanted it to look like Penrith next to the Lake District. It needs a bit of work potentially, but that was a grassroots person on the group who helped design that and he can work on that.”

Town councillor Mike Shepherd said: “I asked Mrs Shepherd what she thought she was looking at there and, like me, she said: ‘boomerangs’. Given there is a Penrith in New South Wales we have to be careful to avoid confusion.”

He added that he disagrees with the person who thinks that it shouldn’t be the Beacon for a generic graphic of Penrith.

“It is disingenuous to suggest that Penrith is that near to the Lake District,” said Mr Shepherd.

Ron Kenyon said: “The Beacon is very much our hill. Millions of people who come up the motorway see the Beacon. That’s our USP.”

After it was suggested that an amendment could be made to the recommendation which was before councillors, town clerk Viv Tunnadine said: “It’s an officer’s report, it’s not a motion.

“We don’t do amendments to officers’ reports. So what we can say there is that at this point in time you are not minded to approve it, but you are minded for us to submit some suggestions,” said Mrs Tunnadine.

The logo will be brought back to full council as soon as the next drafts are ready.

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