The Clydesdale and Yorkshire Bank, owned by Virgin Money UK, has appointed Sara Ireland as its agricultural relationship manager for Cumbria and North Lancashire.
:Sarah grew up in Kendal and developed her agriculture expertise within the commercial banking sector and is well aware of the opportunities and challenges the industry faces.
She said: “Agriculture is one of the main industries in the area, so my aim is to look after our farming customers as their successes are fundamental not only to their own enterprises, but to the local economy and local livelihoods.
“I will use my knowledge of the farming industry to help customers explore how to make greater efficiencies, as well as to support any changes which they may be considering such as diversification, expansion or development plans.”