Get your culture kicks on Cumbria’s Route 66

Date: Tuesday 16th May 2017

TALKS are taking place over a plan to bring more visitors to the towns and castles along the A66 in Cumbria.

“Cumbria Route 66” is an Eden Arts project which aims to increase tourism to sites of cultural significance along the major road from the fells in the east to the coast in the west.

Aiming to emulate the success of Route 66 in the USA, Eden Arts is working with partners at Eden District Council, Allerdale and Copeland borough councils, Whitehaven harbour commissioners, Cumbria Local Enterprise Partnership and professional services firm Arup to develop a sustainable project that seeks to promote this part of Cumbria’s cultural and landscape and heritage offer.

Adrian Lochhead, Eden Arts director, said: “We are delighted to be working with a broad range of partners and contributors from across Cumbria on this project, which is being so positively responded to as a welcome approach by tourism, cultural and heritage sectors.”

The project aims to create a “brand” which describes a different area of Cumbria to the Lake District by highlighting cultural assets along the A66; from Brough and Appleby castles and towns, through Penrith, Keswick and Cockermouth to Whitehaven, Workington and Maryport. The organisers hope it will boost the county economically and culturally.

An informal meeting about the project was held between Mr. Lochhead, Eden Council leader Kevin Beaty and Rory Stewart, the Conservative parliamentary candidate for Penrith and the Border.

Mr. Stewart said: “Cumbria Route 66 is a fantastic opportunity for Cumbrian businesses to help create a tourist brand that stretches right across our county.

“The commitment from local businesses has been fantastic and by promoting our region’s very own Route 66 I am hopeful we can develop our region’s strong tourist identity.

“Cumbria Route 66 is the latest in a long line of great ideas from Eden Arts, and I cannot wait to see it take off.”