Appleby's new website goes live
A SPECIAL launch day was held in Appleby yesterday to celebrate the town council's new website going live.
The new website is aimed at visitors to the town and can be seen at www.visitappleby.com. The website was designed and developed by Appleby Community Enterprises (ACE) and funded by a grant from the Cumbria Local Enterprise Partnership (Cumbria LEP), administered through Eden District Council.
The launch event was held at the Moot Hall and attended by representatives from the tourism industry across Cumbria and the Yorkshire Dales who were treated to a tasting session of local produce supplied by award-winning Low Howgill Butchers and Deli, Made by Sarah, Appleby Creamery, Appleby Bakery, Appleby Brewery and High Cup Winery.
Guests were also able to enjoy a historical guide to the town by blue badge guide Ron Smith and a tour of Appleby Castle.
Nicola Elliot, tourist information centre manager in Appleby, said: "We are always looking for effective ways to promote tourism and communicate with our visitors; our website is an extremely important part of this, together with our use of social media. As well as our new website we have updated and reprinted our Appleby town leaflet and have created a new map guide to touring the Eden Valley."
Phil Guest, of G-Business Solutions, who undertook the work for ACE, added: "The visitappleby website is an integral part of marketing the town. It was really important that the site appealed to a wide audience with a view to attracting more visitors to the shops, cafes and the many other attractions that the town has to offer.
"The site was designed to make it easy for visitors to find what they want. It was also designed to be a very visual site, helped by the quality photos taken by Wittwoo Photography."
Appleby mayor John Pape said: "Tourism is a vital part of the town's economy. The new website has a great visual impact and includes details of what visitors can see and do while they are here, together with places to stay and where to eat. The council is proud of our tourist information centre and what they achieve in attracting new visitors to the town."
Mike Slee, Eden District Council’s economic development portfolio holder, also commented: "District council officers are working extremely hard with our partners locally and nationally to develop projects and to secure funding to help Appleby overcome the effects of the flooding in December, 2015. We are now starting to see the benefits of all this hard work come to fruition through a new website and the recently announced Heritage Action Zone."